Year
2025
Industry
B2B · Consulting & Technology
Role
Senior Copywriter
Scope of Work
UX Writing / SEO / Storytelling / Brand Voice Development
The Ask
Bolster brand awareness through improved site storytelling and SEO implementation to generate new leads and connect with software companies ready to turn Microsoft into a profitable growth engine.
Using their current materials as framework, I improved user experiences, using storytelling to restructure the flow of information and enhance accessibility. Throughout, I implemented relevant, industry-driven SEO keywords to attract new leads and reach software companies seeking guidance and expertise.
The Impact
Rather than touting Carve's key successes, strategic storytelling helped shift the overall brand narrative and spotlight how an intimate partnership with a team of experts could get clients to their goals.
Site content—now rooted in storytelling—increased personalization, strengthened brand messaging, and positioned Carve's co-sell partnership program as a 'better together' solution focused on supporting the needs of the client.
