client work
Let's just say: I've put in the (creative) work…
Explore my portfolio of proof.
Explore my portfolio of proof.
Spotted Leaf Plant Co.
Improving consumer experiences in-store and online with creative strategy
Social media strategy, management, and creative
Email marketing and event planning
Ecommerce product portfolio management
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Spotted Leaf Plant Co.
Improving consumer experiences in-store and online with creative strategy
Social media strategy, management, and creative
Email marketing and event planning
Ecommerce product portfolio management
Read Case Study
Spotted Leaf Plant Co.
Improving consumer experiences in-store and online with creative strategy
Social media strategy, management, and creative
Email marketing and event planning
Ecommerce product portfolio management
Read Case Study
Spotted Leaf Plant Co.
Improving consumer experiences in-store and online with creative strategy
Social media strategy, management, and creative
Email marketing and event planning
Ecommerce product portfolio management
View Project
Again Interactive
Growing brands through storytelling, strategy, and creativity
lead copywriter
culture queen
agency thought-leader
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Again Interactive
Growing brands through storytelling, strategy, and creativity
lead copywriter
culture queen
agency thought-leader
Read Case Study
Again Interactive
Growing brands through storytelling, strategy, and creativity
lead copywriter
culture queen
agency thought-leader
Read Case Study
Again Interactive
Growing brands through storytelling, strategy, and creativity
lead copywriter
culture queen
agency thought-leader
View Project
AprilAire Co.
Educating a nation through storytelling
B2B + B2C campaign strategy and creative
Blog and landing page copywriting
Social media strategy and creative
View Project
AprilAire Co.
Educating a nation through storytelling
B2B + B2C campaign strategy and creative
Blog and landing page copywriting
Social media strategy and creative
Read Case Study
AprilAire Co.
Educating a nation through storytelling
B2B + B2C campaign strategy and creative
Blog and landing page copywriting
Social media strategy and creative
Read Case Study
AprilAire Co.
Educating a nation through storytelling
B2B + B2C campaign strategy and creative
Blog and landing page copywriting
Social media strategy and creative
View Project
ASU Online
Empowering life-long learners through storytelling and community building
Quarterly strategy planning
Social media strategy and creative
Brand ambassador program launch
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ASU Online
Empowering life-long learners through storytelling and community building
Quarterly strategy planning
Social media strategy and creative
Brand ambassador program launch
Read Case Study
ASU Online
Empowering life-long learners through storytelling and community building
Quarterly strategy planning
Social media strategy and creative
Brand ambassador program launch
Read Case Study
ASU Online
Empowering life-long learners through storytelling and community building
Quarterly strategy planning
Social media strategy and creative
Brand ambassador program launch
View Project
Shorely In Love
Curating a unique event experience for beloved wedding guests
Event planning and curation
Magazine-worthy details
Custom-made print materials
View Project
Shorely In Love
Curating a unique event experience for beloved wedding guests
Event planning and curation
Magazine-worthy details
Custom-made print materials
Read Case Study
Shorely In Love
Curating a unique event experience for beloved wedding guests
Event planning and curation
Magazine-worthy details
Custom-made print materials
Read Case Study
Shorely In Love
Curating a unique event experience for beloved wedding guests
Event planning and curation
Magazine-worthy details
Custom-made print materials
View Project
Neuriva
Disrupting the world of nootropics through brand awareness
Social media strategy and creative
Community management and cultivation
Brand voice and persona building
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Neuriva
Disrupting the world of nootropics through brand awareness
Social media strategy and creative
Community management and cultivation
Brand voice and persona building
Read Case Study
Neuriva
Disrupting the world of nootropics through brand awareness
Social media strategy and creative
Community management and cultivation
Brand voice and persona building
Read Case Study
Neuriva
Disrupting the world of nootropics through brand awareness
Social media strategy and creative
Community management and cultivation
Brand voice and persona building
View Project
Panasonic
Tapping likeminded champions for sustainability to shift brand perception
Social media strategy and creative
Video script writer and on-screen talent
Brand building through storytelling
View Project
Panasonic
Tapping likeminded champions for sustainability to shift brand perception
Social media strategy and creative
Video script writer and on-screen talent
Brand building through storytelling
Read Case Study
Panasonic
Tapping likeminded champions for sustainability to shift brand perception
Social media strategy and creative
Video script writer and on-screen talent
Brand building through storytelling
Read Case Study
Panasonic
Tapping likeminded champions for sustainability to shift brand perception
Social media strategy and creative
Video script writer and on-screen talent
Brand building through storytelling
View Project
KY Brand
Fostering an inclusive hub through community management
Social media strategy and creative
Community management and cultivation
Brand voice and persona building
View Project
KY Brand
Fostering an inclusive hub through community management
Social media strategy and creative
Community management and cultivation
Brand voice and persona building
Read Case Study
KY Brand
Fostering an inclusive hub through community management
Social media strategy and creative
Community management and cultivation
Brand voice and persona building
Read Case Study
KY Brand
Fostering an inclusive hub through community management
Social media strategy and creative
Community management and cultivation
Brand voice and persona building
View Project
STRIP Makeup
Boosting sales through tailored storytelling via email and SMS
Brand voice and persona building
Email and SMS marketing
Campaign strategy and optimization
View Project
STRIP Makeup
Boosting sales through tailored storytelling via email and SMS
Brand voice and persona building
Email and SMS marketing
Campaign strategy and optimization
Read Case Study
STRIP Makeup
Boosting sales through tailored storytelling via email and SMS
Brand voice and persona building
Email and SMS marketing
Campaign strategy and optimization
Read Case Study
STRIP Makeup
Boosting sales through tailored storytelling via email and SMS
Brand voice and persona building
Email and SMS marketing
Campaign strategy and optimization
View Project
Conn's Homeplus
Adapting brand identity and storytelling to overhaul sentiment
Brand voice and persona building
Award-winning storytelling
Social media strategy, management, and creative
View Project
Conn's Homeplus
Adapting brand identity and storytelling to overhaul sentiment
Brand voice and persona building
Award-winning storytelling
Social media strategy, management, and creative
Read Case Study
Conn's Homeplus
Adapting brand identity and storytelling to overhaul sentiment
Brand voice and persona building
Award-winning storytelling
Social media strategy, management, and creative
Read Case Study
Conn's Homeplus
Adapting brand identity and storytelling to overhaul sentiment
Brand voice and persona building
Award-winning storytelling
Social media strategy, management, and creative
View Project
Carve Partners
Spotlighting expertise through optimized storytelling
SEO keyword implementation
Storytelling and site flow optimization
User experience improvement
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Carve Partners
Spotlighting expertise through optimized storytelling
SEO keyword implementation
Storytelling and site flow optimization
User experience improvement
Read Case Study
Carve Partners
Spotlighting expertise through optimized storytelling
SEO keyword implementation
Storytelling and site flow optimization
User experience improvement
Read Case Study
Carve Partners
Spotlighting expertise through optimized storytelling
SEO keyword implementation
Storytelling and site flow optimization
User experience improvement
View Project
Hear from the Peers
Hear from the Peers
A few (or more) words about what it's like to collab with me!
Sam is a beloved member of the creative team and a joy to work with. She is high-energy, positive, collaborative, and always raising her hand to help. Sam is not only a talented copywriter who shows a true passion for her work; she is also incredibly efficient, organized, and has excellent time management skills. She brings a sense of camaraderie and optimism wherever she goes.
Grace Witte
VP Creative Director
Baldwin & Obenauf
Sam is a beloved member of the creative team and a joy to work with. She is high-energy, positive, collaborative, and always raising her hand to help. Sam is not only a talented copywriter who shows a true passion for her work; she is also incredibly efficient, organized, and has excellent time management skills. She brings a sense of camaraderie and optimism wherever she goes.
Grace Witte
VP Creative Director
Baldwin & Obenauf
Sam is a pleasure to work with. Her knowledge of social media helped shepherd our team through several important initiatives. She highly values storytelling and understands the need for truly great content that educates, informs, inspires, and entertains. She is an excellent writer, conceptual thinker, and community manager.
Chris Baffa
Executive Creative Director
Clario Group
Sam is a pleasure to work with. Her knowledge of social media helped shepherd our team through several important initiatives. She highly values storytelling and understands the need for truly great content that educates, informs, inspires, and entertains. She is an excellent writer, conceptual thinker, and community manager.
Chris Baffa
Executive Creative Director
Clario Group
[Samantha] is smart, creative and detail oriented. She brings a positive vibe and a smile to whatever she touches. Whether social content or copywriting she takes on any project big or small, tackling it with thoughtfully crafted solutions. A huge asset to any team.
Jen LaPeruta
VP Development & Design
NPG Health
[Samantha] is smart, creative and detail oriented. She brings a positive vibe and a smile to whatever she touches. Whether social content or copywriting she takes on any project big or small, tackling it with thoughtfully crafted solutions. A huge asset to any team.
Jen LaPeruta
VP Development & Design
NPG Health
Samantha is a very talented social media manager. She has a keen ability to work across a multitude of brands, adapt to each guideline adhering to legal parameters, and deliver high quality creative assets. Samantha works diligently with each brand to ensure their satisfaction and all social needs are being met while delivering positive KPIs. Sam leads all project with grace and professionalism, I truly enjoy working with her.
Sabrina Brelvi
Senior Performance Media Manager
Reckitt
Samantha is a very talented social media manager. She has a keen ability to work across a multitude of brands, adapt to each guideline adhering to legal parameters, and deliver high quality creative assets. Samantha works diligently with each brand to ensure their satisfaction and all social needs are being met while delivering positive KPIs. Sam leads all project with grace and professionalism, I truly enjoy working with her.
Sabrina Brelvi
Senior Performance Media Manager
Reckitt
[Sam excels at] staying on brand, consulting with marketing and legal on any questions, being exceptionally fast, and meeting all requests. Beyond that, coming to the team with ideas and ways of improving implementation. She has taken ownership and truly has been a great addition to the team!
Hayden Spencer
Director of Conversion Marketing
Michelin
[Sam excels at] staying on brand, consulting with marketing and legal on any questions, being exceptionally fast, and meeting all requests. Beyond that, coming to the team with ideas and ways of improving implementation. She has taken ownership and truly has been a great addition to the team!
Hayden Spencer
Director of Conversion Marketing
Michelin
Samantha is not only creative, well-spoken, and an extremely knowledgeable in all things social media; she is also highly strategic and positions herself as a trusted consultant to her brands/clients. Her ability to relay captivating messages to the right audiences to drive consumer engagement is top notch. Samantha is also a team player and does not shy away from hard work to service her clients. I highly recommend Samantha if you are looking to partner with a Social Media and Branding thought leader.
Mikaela Santiago
Director of Program Management
Publicis Health
Samantha is not only creative, well-spoken, and an extremely knowledgeable in all things social media; she is also highly strategic and positions herself as a trusted consultant to her brands/clients. Her ability to relay captivating messages to the right audiences to drive consumer engagement is top notch. Samantha is also a team player and does not shy away from hard work to service her clients. I highly recommend Samantha if you are looking to partner with a Social Media and Branding thought leader.
Mikaela Santiago
Director of Program Management
Publicis Health
Samantha is great to work with. She knows how things work around the social media world and is a skilled writer that knows how to add value to the brands she manages. Her professionalism and creative thinking is truly wonderful.
Fancisco Neri
Senior Digital Designer
CVS Health
Samantha is great to work with. She knows how things work around the social media world and is a skilled writer that knows how to add value to the brands she manages. Her professionalism and creative thinking is truly wonderful.
Fancisco Neri
Senior Digital Designer
CVS Health