Year
2019
Industry
Retail · Vitamins & Supplements | Nootropics
Role
Community & Social Media Manager
Scope of Work
Brand Voice Development / Digital Marketing / Social Media / Brand Strategy / Storytelling
The Ask
Launch a new, clinically- and scientifically-proven nootropic aimed at inspiring all generations to care about brain health so they can 'brain better.'
In an effort to diversify a once monopolized nootropics category, I closely partnered with the Neuriva brand team to strategize, launch, and market an online presence for the brand and its products across social media, Amazon, and more.
To achieve, I created engaging, educational content designed to raise awareness for Neuriva and its natural ingredients, like coffee cherry (aka Neurofactor)—a GMO-free, decaffeinated extract proven to elevate levels of neuroprotein BNDF and fuel five key indicators of brain performance.
The Impact
Overtime, the unique, educational content created across Instagram and Amazon drastically improved brand awareness.
These efforts ultimately helped the brand tap some high-profile influencers/ambassadors, like Alton Brown and Mayim Bailik, who played pivotal roles in turning Neuriva into a household name.
