Online, I adapted the brand's overall website user experience by expanding fulfillment method options beyond local pick-ups, streamlining site navigation for easier exploration, implementing SEO and storytelling principles to drive traffic, revamping product photography to boost ATCs, and instituting off-site tools, like Meta Shops and Google Shopping, to garner more unique visits and nationwide sales.

On social, I crafted a unique marketing strategy that aligned with the brand's personality in ways that would ensure goal-getting across all mediums. This included standardizing the brand's tone of voice, implementing a regular posting cadence, and creating relevant content buckets to boost followership and interactions. To bring this strategy to life, I designed, wrote, and managed creative content across channels while also tracking insights and trends to better inform future ideation and planning.

In-store, I quickly became a plant expert—using that newfound knowledge and my creative experiences to the brand's benefit. Here, I planned large-scale events (like our annual Earth Day Extravaganza) and even produced one-of-a-kind monthly stickers that customers collected free with any purchase.