Year
2019-2024
Industry
B2B/B2C · HVAC
Role
Senior Copywriter
Scope of Work
Events / Brand Strategy / Art Direction / Brand Voice Development / Campaign Management / Digital Marketing / Email / Growth Strategy / SEO / Social Media
The Ask
Bridge the gap between science and the benefits to underscore the importance of breathing clean, Healthy Air indoors.
On the B2C side of the brand, I strategized quarterly campaign content relevant to current weather threats and seasonal impacts, implemented SEO to optimize brand storytelling across consumer-facing materials, mapped brand guidelines to inform tone of voice, and crafted weekly social media concepts designed to educate and generate awareness. I also regularly produced scripts used by reputable influencers and podcast hosts in partnership with the brand.
On the B2B side, I also strategized quarterly campaign content to improve storytelling among brand partners, crafted email marketing and paid social creative to drive local pro recognition, and produced attendance-boosting trade show event marketing materials.
The Impact
These efforts not only earned the brand a higher search engine visibility score, they helped secure agency awards and so much more.
All in all, the introduction of strategic thinking and implementation of creative storytelling across mediums earned the brand more interactions on social media, secured new partnerships with HGTV influencers, generated successful ads via OTT, transformed the brand's search engine visibility score, and educated the masses.
26%
1st place
17%
