Year
2019-2024
Industry
Higher Education
Role
Senior Copywriter
Scope of Work
Brand Strategy / Brand Voice Development / Campaign Management / Digital Marketing / Growth Strategy / Social Media / Storytelling
The Ask
Spotlight student experiences to reach new prospective student demographics by highlighting the benefits of online learning to inspire life-long learners to finally earn their degree.
By honing tone of voice and brand messaging, I strategized quarterly campaign content to bolster the success of larger activations like Commencement, crafted on-trend social media content to inspire learners, heightened the reach of university's #learnASUlive Brand Ambassador program by creating thought-leadership-driven prompts, and upheld university lead generation goals through the creation of conversion-rooted paid advertising.
The Impact
Aside from the hefty impacts made via our social media strategy implementation, the introduction of our #learnASUlive Brand Ambassador program built student confidence, helping them tell unique stories aimed at inspiring prospective life-long learners.
Plus, the AR filters we generated across Instagram, designed to align with larger activations, earned a 20% higher AR filter completion rate on average compared to other branded lenses.
20%
15+
6
