a seasoned copywriter who marries strategic thinking with creative storytelling to paint a bigger brand picture.
a seasoned copywriter who marries strategic thinking with creative storytelling to paint a bigger brand picture.
a seasoned copywriter who marries strategic thinking with creative storytelling to paint a bigger brand picture.
Copywriting
Strategy
storytelling
marketing
branding
SEO
Let's just say: I've put in the (creative) work…
Let's just say: I've put in the (creative) work…
Let's just say: I've put in the (creative) work…
Explore my portfolio of proof.
Spotted Leaf Plant Co.
How creative strategy improved consumer experiences in-store and online
Social media strategy, management, and creative
Email marketing and event planning
Ecommerce product portfolio management
View Project
Spotted Leaf Plant Co.
How creative strategy improved consumer experiences in-store and online
Social media strategy, management, and creative
Email marketing and event planning
Ecommerce product portfolio management
View Project
Spotted Leaf Plant Co.
How creative strategy improved consumer experiences in-store and online
Social media strategy, management, and creative
Email marketing and event planning
Ecommerce product portfolio management
View Project
Again Interactive
Growing brands through storytelling, strategy, and creativity
Lead copywriter
Culture queen
Agency thought-leader
View Project
Again Interactive
Growing brands through storytelling, strategy, and creativity
Lead copywriter
Culture queen
Agency thought-leader
View Project
Again Interactive
Growing brands through storytelling, strategy, and creativity
Lead copywriter
Culture queen
Agency thought-leader
View Project
AprilAire Co.
How storytelling educated a nation about the air we breathing indoors
B2B + B2C campaign strategy and creative
Blog and landing page copywriting
Social media strategy and creative
View Project
AprilAire Co.
How storytelling educated a nation about the air we breathing indoors
B2B + B2C campaign strategy and creative
Blog and landing page copywriting
Social media strategy and creative
View Project
AprilAire Co.
How storytelling educated a nation about the air we breathing indoors
B2B + B2C campaign strategy and creative
Blog and landing page copywriting
Social media strategy and creative
View Project
Conn's HomePlus
Adapting brand identity and storytelling to overhaul sentiment
Brand voice and persona building
Award-winning storytelling
Social media strategy, management, and creative
View Project
Conn's HomePlus
Adapting brand identity and storytelling to overhaul sentiment
Brand voice and persona building
Award-winning storytelling
Social media strategy, management, and creative
View Project
Conn's HomePlus
Adapting brand identity and storytelling to overhaul sentiment
Brand voice and persona building
Award-winning storytelling
Social media strategy, management, and creative
View Project
Sam is a beloved member of the creative team and a joy to work with. She is high-energy, positive, collaborative, and always raising her hand to help. Sam is not only a talented copywriter who shows a true passion for her work; she is also incredibly efficient, organized, and has excellent time management skills. She brings a sense of camaraderie and optimism wherever she goes.
Grace Witte
VP Creative Director
Baldwin & Obenauf
Sam is a beloved member of the creative team and a joy to work with. She is high-energy, positive, collaborative, and always raising her hand to help. Sam is not only a talented copywriter who shows a true passion for her work; she is also incredibly efficient, organized, and has excellent time management skills. She brings a sense of camaraderie and optimism wherever she goes.
Grace Witte
VP Creative Director
Baldwin & Obenauf
Sam is a pleasure to work with. Her knowledge of social media helped shepherd our team through several important initiatives. She highly values storytelling and understands the need for truly great content that educates, informs, inspires, and entertains. She is an excellent writer, conceptual thinker, and community manager.
Chris Baffa
Executive Creative Director
Clario Group
Sam is a pleasure to work with. Her knowledge of social media helped shepherd our team through several important initiatives. She highly values storytelling and understands the need for truly great content that educates, informs, inspires, and entertains. She is an excellent writer, conceptual thinker, and community manager.
Chris Baffa
Executive Creative Director
Clario Group
[Samantha] is smart, creative and detail oriented. She brings a positive vibe and a smile to whatever she touches. Whether social content or copywriting she takes on any project big or small, tackling it with thoughtfully crafted solutions. A huge asset to any team.
Jen LaPeruta
VP Development & Design
NPG Health
[Samantha] is smart, creative and detail oriented. She brings a positive vibe and a smile to whatever she touches. Whether social content or copywriting she takes on any project big or small, tackling it with thoughtfully crafted solutions. A huge asset to any team.
Jen LaPeruta
VP Development & Design
NPG Health
Samantha is a very talented social media manager. She has a keen ability to work across a multitude of brands, adapt to each guideline adhering to legal parameters, and deliver high quality creative assets. Samantha works diligently with each brand to ensure their satisfaction and all social needs are being met while delivering positive KPIs. Sam leads all project with grace and professionalism, I truly enjoy working with her.
Sabrina Brelvi
Senior Performance Media Manager
Reckitt
Samantha is a very talented social media manager. She has a keen ability to work across a multitude of brands, adapt to each guideline adhering to legal parameters, and deliver high quality creative assets. Samantha works diligently with each brand to ensure their satisfaction and all social needs are being met while delivering positive KPIs. Sam leads all project with grace and professionalism, I truly enjoy working with her.
Sabrina Brelvi
Senior Performance Media Manager
Reckitt
[Sam excels at] staying on brand, consulting with marketing and legal on any questions, being exceptionally fast, and meeting all requests. Beyond that, coming to the team with ideas and ways of improving implementation. She has taken ownership and truly has been a great addition to the team!
Hayden Spencer
Director of Conversion Marketing
Michelin
[Sam excels at] staying on brand, consulting with marketing and legal on any questions, being exceptionally fast, and meeting all requests. Beyond that, coming to the team with ideas and ways of improving implementation. She has taken ownership and truly has been a great addition to the team!
Hayden Spencer
Director of Conversion Marketing
Michelin
Samantha is not only creative, well-spoken, and an extremely knowledgeable in all things social media; she is also highly strategic and positions herself as a trusted consultant to her brands/clients. Her ability to relay captivating messages to the right audiences to drive consumer engagement is top notch. Samantha is also a team player and does not shy away from hard work to service her clients. I highly recommend Samantha if you are looking to partner with a Social Media and Branding thought leader.
Mikaela Santiago
Director of Program Management
Publicis Health
Samantha is not only creative, well-spoken, and an extremely knowledgeable in all things social media; she is also highly strategic and positions herself as a trusted consultant to her brands/clients. Her ability to relay captivating messages to the right audiences to drive consumer engagement is top notch. Samantha is also a team player and does not shy away from hard work to service her clients. I highly recommend Samantha if you are looking to partner with a Social Media and Branding thought leader.
Mikaela Santiago
Director of Program Management
Publicis Health
Samantha is great to work with. She knows how things work around the social media world and is a skilled writer that knows how to add value to the brands she manages. Her professionalism and creative thinking is truly wonderful.
Fancisco Neri
Senior Digital Designer
CVS Health
Samantha is great to work with. She knows how things work around the social media world and is a skilled writer that knows how to add value to the brands she manages. Her professionalism and creative thinking is truly wonderful.
Fancisco Neri
Senior Digital Designer
CVS Health
Recognition
Awards & Accolades
54th NJ Ad Club
54th NJ Ad Club
1st
1st
Place
Digital Marketing Campaigns
AprilAire
54th NJ Ad Club
54th NJ Ad Club
1st
1st
Place
Creative Effectiveness
Creative Effectiveness
AprilAire
AprilAire
54th NJ Ad Club
1st
Place
Creative Effectiveness
AprilAire
54th NJ Ad Club
54th NJ Ad Club
1st
1st
Place
Social Media for Brand Building
Panasonic
54th NJ Ad Club
54th NJ Ad Club
2nd
2nd
Place
Social Media for Brand Building
Conn's HomePlus
54th NJ Ad Club
2nd
Place
Social Media for Brand Building
Conn's HomePlus
experience
My creative limit does not exist…
My creative limit does not exist…
Take a peek at where I've left my mark.
Take a peek at where I've left my mark.
Flower Station & Spotted Leaf Plant Co.
Social Media & Marketing Specialist
Present
Flower Station & Spotted Leaf Plant Co.
Social Media & Marketing Specialist
Present
Flower Station & Spotted Leaf Plant Co.
Social Media & Marketing Specialist
Present
Flower Station & Spotted Leaf Plant Co.
Social Media & Marketing Specialist
Present
AGAIN Interactive
Senior Copywriter
2019 - 2024
AGAIN Interactive
Senior Copywriter
2019 - 2024
AGAIN Interactive
Senior Copywriter
2019 - 2024
AGAIN Interactive
Senior Copywriter
2019 - 2024
Reckitt
Community Manager
2019
Reckitt
Community Manager
2019
Reckitt
Community Manager
2019
Reckitt
Community Manager
2019
SpectraMedix
Marketing Associate
2018
SpectraMedix
Marketing Associate
2018
SpectraMedix
Marketing Associate
2018
SpectraMedix
Marketing Associate
2018
SFERRA
Marketing Associate
2017 - 2018
SFERRA
Marketing Associate
2017 - 2018
SFERRA
Marketing Associate
2017 - 2018
SFERRA
Marketing Associate
2017 - 2018
Industry Experience
9
9
Awards Won
4
4
Works Published
2
2
Industries Serviced
10+
10+
A few skills I bring to the table...
A few skills I bring to the table...
Events
Retail Marketing
Art Direction
Brand Strategy
Brand Voice Development
Campaign Management
Digital Marketing
Ecommerce
Growth Strategy
SEO
Social Media
Storytelling
UX Writing
WEB
WEB MANAGEMENT
Blogs